Special Edition Commercial Bank
VISA FIFA World Cup Qatar 2022™
Credit Card
Our goal with this project was to create a cohesive and visually striking visual identity for the Special Edition Commercial Bank VISA FIFA World Cup Qatar 2022™ Credit Card, as well as a full suite of supporting materials that would appeal to VIP customers and football fans alike.
To achieve this, we developed a bold and modern visual identity that incorporates a color scheme of black and gold, which is often associated with luxury and exclusivity. This color scheme is used consistently throughout the various elements of the project, including the credit card design, VIP box design, and online and offline advertising.
The credit card design itself features an abstract football player in gold against a black background, with bold lines and shapes that convey a sense of movement and energy. The FIFA World Cup trophy and official logo are also incorporated into the design in gold, further emphasizing the connection to football and the upcoming World Cup.
The VIP box design follows a similar visual language, with a sleek black box featuring gold accents and the same abstract football player design. This design not only provides a stylish and secure way to store the credit card, but also serves as a physical representation of the card's exclusivity and premium status.
Finally, the online and offline advertising for the Special Edition Commercial Bank VISA FIFA World Cup Qatar 2022™ Credit Card utilizes the same black and gold color scheme, along with the abstract football player design and official World Cup logo. The ads are designed to grab the viewer's attention and convey the excitement and exclusivity of the card, while also highlighting its practical benefits and advanced security features.
Overall, our approach to this project was to create a cohesive and visually striking visual identity for the Special Edition Commercial Bank VISA FIFA World Cup Qatar 2022™ Credit Card, with a focus on luxury, exclusivity, and the excitement of the upcoming World Cup. We believe that our design successfully achieves these goals and will appeal to VIP customers and football fans alike.
Client: Commercial Bank of Qatar
Agency: DOTSPACE
Senior Art Director: Yazan Urabi
Senior Art Director: Yazan Urabi
Account Director: Mai Allam
Account Manager: Diana Farhat
Account Manager: Diana Farhat
